Building a design agency Website

Web Design / User Interface
Project Overview
AJ Innova was a small design agency that I created during the Covid-19 pandemic to gain design & business experience
My Contributions
I personally led all aspects of building running AJ Innova as an agency.

This case study will focus on the marketing website I designed and developed using No code tools (Webflow).
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Project Impact
70%
‍ of project leads came from the website since launch.
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2X
‍ Doubled our project leads with the help of the  website.
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50%
‍ of our potential clients contacted us through the website.
From chaos to focused. Helping two audiences with similar needs.
The personas were derived from customer interactions to gain empathy for AJ Innova’s clients and create targeted marketing & messaging. We focused on the type of clients fits where the company was & were it was planning to be. By refining the target audience not only did the marketing message more clear but also help improve the overall service efficiency.
AJ Innova’s current & near future needs fulfilled through a standard 5 page marketing structure they can grow into.
This case study will focus on the website I personally designed and developed for a small product design business a ran.
Building a cohesive identity through type, colour & bespoke imagery.
A simple brand identity was created in order to keep online and offline material consistent. I created bespoke rendered images to fit the brand colours in order to cohesive aesthetic.
Adobe XD > Webflow
I developed the website myself using the no-code tools I had available.
Ket takaways & Lessons learned
I achieved what I set out to at the beginning of this project; to design & develop a marketing website from scratch using no-code tools. Through it I developed technical skills in Adobe XD & Webflow. Although templates may have been quicker, I learned more from creating my own.
Focused attention increases clarity‍By optimising service & website for specific audiences allow for a clearer message.
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Refined & consistent design increases trust ‍A website that is refined, consistent & easy to use increases university based start-up business owners trust in the service.
Designed to be built
‍‍I developed an understanding of how HTML and CSS work, enabling me to not only create designs that consider buildability, but also communicate with more technical team members (E.g. Developers & engineers).
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