Website redesign for message Clarity

Website Design
Project Overview
The Solutions Diverse website was lacked a clear message, it was confusing and overwhelming for potential clients.
My Contributions
I transformed the overly-complex website into one with clarity that showcases the high quality work the company creates.
View site
Key Change 1
The hero section and home page was updated and simplified to showcase Solutions Diverse's expertise and work more clearly.
Key Change 2
Pages like the 'meet the team' were eliminated by combining it with the about page under an 'Our People' heading. This was done to reduce client confusion when they click to new pages expecting more information where it doesn't exist.
Key Change 3
The text has been reduced by providing the information visually, making it more digestible. Further information was added to a 'FAQ' section to reduce repeated text that would waste a prospective clients time.
Key takeaways
I feel this project has been a success. The website is now much more clear in its messaging and more engaging visually.

This project was challenging, in the fact that the site was being built in Webflow and hosted on the Solutions Diverse server. This caused us to lose much of the native capabilities on export, although we found ways around most of the issues.
SEO optimisation ‍I gained valuable insight into Google analytics and optimising website for SEO.
Working cross Disciplinary ‍Working with the I.T and marketing team helped me better understand the needs and limitations of the project.
Capabilities, limitations and client needs‍I developed a better understanding of the capabilities and limitations of various website builders that will enable me to help client make well informed choices (E.G. do they need a static or dynamic website).
‍
Linked InInstagram